When Microsoft founder Bill Gates wrote “content is king” in 1996, he was describing the future of the Internet as a marketplace for content. Today we know that not all content is alike in attracting potential customers and cultivating loyal fans. Great content is unique, relevant, optimized for search engines, and on brand, and the basis for great content is engaging text and great imagery.
Learn how to deliver great content at Downtown Arlington’s next Down to Business Workshop, coming up Tuesday, March 1 at 9:30am. Amy Schultz, owner of unplain jane studio, will lead a discussion of Pictures and Words: Inspire your customers and clients through great storytelling, plus offer practical tips, inspiration for great local content, and how-to resources.
The free Down to Business Workshop series is designed as a resource for Downtown Arlington Business Improvement District property owners, managers, and entrepreneurs, including retailers, service providers, restaurateurs, members of co-working communities, artists, and anyone involved in the UTA Center for Entrepreneurship and Economic Innovation.
Down to Business Workshops are the first Tuesday of every month from 9:30-10:30 a.m. There’s no fee to attend, and free coffee and breakfast items will be provided. Please help us make sure we have enough seats and food by registering in advance.
Down to Business Workshop presents:
Pictures and Words: Inspire your customers and clients through great storytelling
with Amy Schultz, owner of unplain jane studio
Tuesday, March 1 from 9:30-10:30 a.m.
George W. Hawkes Downtown Library
100 S Center St., Arlington, TX 76010
Meet Our March 1 Conversation Starter: Amy Schultz
Amy Schultz is an artist, writer, photographer, and communications expert dedicated to the art of great storytelling through pictures and words. Owner of unplain jane studio, Amy helps clients develop marketing strategies as well as brand messaging and photography for print and digital platforms. She’s also an artist who works passionately in art, photography, design, literary, and commercial spaces.
About the Down to Business Workshop series
Down to Business Workshop is a free, in-person learning series focused on connecting Downtown Arlington business owners and entrepreneurs with information and ideas to help take their business to the next level. Each “how-to” meet-up, held the first Tuesday of the month, will consist of fun, informal guided conversations, hands-on demonstrations, and plenty of networking. The goals of the D2B Workshop series are to support the economic development activities of BID members and to serve as a vehicle for engagement. Click here to see what's next in the Down to Business Workshop series.
About the Down to Business Podcast
Love getting down to business in Downtown Arlington? Check out our Down to Business podcast! Launched in November 2020, each episode of Down to Business features a one-on-one interview with an entrepreneur from our Business Improvement District. Maggie Campbell, President and CEO of Downtown Arlington, hosts the series. New episodes of Down to Business are aired at 2:00 p.m. every other Wednesday on Downtown Arlington Facebook Live. You can also find every episode in the D2B archive on our website, Facebook page and our YouTube channel.
About Downtown Arlington
Designated by the State of Texas as the Arlington Cultural District, Downtown Arlington is where creativity, authenticity, and hometown pride thrive and drive what's next. Within its less than a two-mile radius, Downtown is home to UT Arlington, a Tier One public research university, plus prolific visual and performing artists and arts institutions, live entertainment, exciting NCAA and professional athletics, one-of-a-kind dining and retail, and a supportive business climate.
Mentioned in this Post