“Companies that operate with a DEI mindset in their marketing and branding can attract more customers because by embracing diversity, they drive business,” said Sue Batterton, chief creative officer for The Richards Group, in a recent interview with SmartBrief. “They foster richer, more authentic conversations with a wider group of people. They deepen relevancy and relationships with their brands."
Downtown Arlington’s next Down to Business Workshop on Tuesday, April 5 at 9:30am features insights from Dr. Jandel Crutchfield, UTA Assistant Professor of Social Work. Dr. Crutchfield is an expert on unconscious bias and privilege. In this unique Diversity, Equity and Inclusion 101 session, Dr. Crutchfield will lead a conversation focused on attracting a more diverse customer base to your business and building a diverse mindset into your business practices.
The free Down to Business Workshop series is designed as a resource for Downtown Arlington Business Improvement District property owners, managers, and entrepreneurs, including retailers, service providers, restaurateurs, members of co-working communities, artists, and anyone involved in the UTA Center for Entrepreneurship and Economic Innovation.
Register Now for Free!
Down to Business Workshops are the first Tuesday of every month from 9:30-10:30 a.m. There’s no fee to attend, and free coffee and breakfast items will be provided. Please help us make sure we have enough seats and food by registering in advance.
Down to Business Workshop presents:
Incorporating Diversity Into Your Operations and Customer Base
with Dr. Jandel Crutchfield, Assistant Professor of Social Work, UT Arlington
Tuesday, April 5 from 9:30-10:30 a.m.
George W. Hawkes Downtown Library Re-brary Room A
100 S Center St., Arlington, TX 76010
Meet Our April 5 Conversation Starter: Dr. Jandel Crutchfield
Dr. Jandel Crutchfield is an assistant professor in the School of Social Work at the University of Texas at Arlington. Prior to her academic career, Dr. Crutchfield worked as a licensed clinical social worker in Mississippi and Louisiana schools. In addition, she has served as a counselor in community mental health, in-home counseling, and residential treatment settings. Her research focus is designed to understand the stagnation in disparities for people of color. Her efforts are to define issues of racial justice in sectors of well-being (education, health, economics); identify facilitators and barriers to racial justice in these areas; and examine training of professionals to aim for racial justice in the helping professions.
About the Down to Business Workshop series
Down to Business Workshop is a free, in-person learning series focused on connecting Downtown Arlington business owners and entrepreneurs with information and ideas to help take their business to the next level. Each “how-to” meet-up, held the first Tuesday of the month, will consist of fun, informal guided conversations, hands-on demonstrations, and plenty of networking. The goals of the D2B Workshop series are to support the economic development activities of BID members and to serve as a vehicle for engagement. Click here to see what's next in the Down to Business Workshop series.
About the Down to Business Podcast
Love getting down to business in Downtown Arlington? Check out our Down to Business podcast! Launched in November 2020, each episode of Down to Business features a one-on-one interview with an entrepreneur from our Business Improvement District. Maggie Campbell, President and CEO of Downtown Arlington, hosts the series. New episodes of Down to Business are aired at 2:00 p.m. every other Wednesday on Downtown Arlington Facebook Live. You can also find every episode in the D2B archive on our website, Facebook page and our YouTube channel.
About Downtown Arlington
Designated by the State of Texas as the Arlington Cultural District, Downtown Arlington is where creativity, authenticity, and hometown pride thrive and drive what's next. Within its less than a two-mile radius, Downtown is home to UT Arlington, a Tier One public research university, plus prolific visual and performing artists and arts institutions, live entertainment, exciting NCAA and professional athletics, one-of-a-kind dining and retail, and a supportive business climate.
Photo of Dr. Crutchfield from uta.pressbooks.pub.
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