When cake went portable a few years back, we didn’t think it could get any better. Golf ball-sized rounds of supernaturally moist cake wrapped in cleverly embellished fondant, perfect for parties, weddings and on the drive home from work. And ask anybody in Arlington: nobody could make cake ball magic like owner and pastry chef Heidi Allison and her small but mighty team at Sugar Bee Sweets Bakery.
But wait. It just got even better. You’ve got to try Heidi’s new cake in a jar.
Creativity has been the driving force behind Sugar Bee Sweets Bakery since Allison founded the company in 2006. As word spread and her business grew, she took the next step and opened a retail space in The Shoppes at Brownstone Village in 2011. Ever vigilant to maintain personal attention to her creations and her customers, her boutique bakery has remained committed to creating one-of-a-kind custom orders while always offering fresh-baked treats – and a variety of charming gift items – for walk-ins.
Now, only six years later, Sugar Bee Sweets is on the move again, this time to a hip, reimagined Downtown location with a bigger kitchen to accommodate the ever-growing demand. Downtown Arlington chased down the uber-busy Heidi to learn more about the upcoming move:
DA: What are you hoping to accomplish by taking this next, big step for your business?
HA: By moving Sugar Bee Sweets to our new Downtown location, the bigger space will enable us to grow! Our larger kitchen will enable us to accommodate more orders, and we love that the new location is more visible than our previous one.
DA: What drew you to this particular location?
HA: We love the proximity to other local businesses. We’re excited to be able to walk to multiple businesses in the downtown area, and in our new location, we will be more visible to both those driving and walking in Downtown Arlington.
DA: What appeals to you about being in Downtown?
HA: Like a lot of other people, I love the nostalgia of old downtown spaces. Downtown Arlington’s focus on re-vamping some old buildings into new and interesting local businesses -- as well as adding new construction in the mix -- is so exciting, and we are happy to be a part of it!
DA: We just have to ask. Do you have any special Valentine's Day goodies you'd like to tell people about?
HA: Yes! We have an extensive Valentine's Day menu that includes chocolate-covered strawberries, cake in a jar, cupcakes, cakeballs, brownies and our perfect-for-two sweetheart cakes, ready to pick up from Friday, February 10 through Tuesday, February 14.
Learn more about Sugar Bee Sweets Bakery
Soon, Sugar Bee Sweets will move to its new home at 201 N. East Street, Arlington, TX 76011. A grand opening event is tentatively planned for April 15. Follow @sugarbeesweets on Instagram and Facebook for grand opening details and on-going specials and promotions.
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About Downtown Arlington
An official State of Texas Cultural District, Downtown Arlington, Texas blends a unique mix of activities, sights, tastes and sounds that attract visitors and locals alike. Within its less than a two-mile radius, Downtown is home to a top tier public research university, prolific fine and performing artists and arts institutions, live entertainment, exciting NCAA and professional athletics, one-of-a-kind dining and retail, and a supportive business climate. Downtown Arlington brings together a plethora of cultures and inspirations with a character all its own.